Let's toast to breaking away from conventions, a design focused on the taste for smoke, embracing flavor and toasting to the art of shisha making. Elevate your palate!
Challenge
Our client needed a brand refresh for a new shisha product to better reflect their evolving business values and appeal to a younger demographic.
In response to dynamic changes in their industry landscape and a desire to connect more effectively with a younger audience, our client recognized the compelling need to create a new, comprehensive brand product.
Driven by a commitment to stay relevant, align with contemporary values, and authentically resonate with a dynamic audience, the product would need to encompass a tropical, refreshing, and natural approach from visual aesthetics and messaging to a deep overall brand experience.
Goal
We conduct intensive marketing, refine your brand message and create a fully responsive image without losing the overall brand identity to truly showcase your identity.
Armed with insights, we meticulously honed their brand message for authenticity and resonance. Going beyond words, we embarked on a simple journey, where the photographic record was part of a new visual identity that truly showcases their unique essence. This integrated approach, combining a refined message and captivating visual aesthetics, allows the menu to convey to our customers confidence in this new product to engage with their audience in a meaningful way.
Result
The new brand or service experienced increased customer engagement, a boost in sales, and a stronger brand presence in the marketplace.
The comprehensive initiative, which expanded beyond visual changes, genuinely resonated with the audience, resulting in higher engagement metrics and a tangible boost in sales. The parent company now stands on a stronger foundation, embodying a stronger and more compelling brand presence, setting the stage for continued success in the competitive marketplace with the new product.
Creating complex brand narratives to achieve a lasting and meaningful impact regardless of the medium, in this case a physical and digital menu.
